Toy company business plan

With two lines of "Do-it-Yourself educational cards for young people already on the market, Toys for a New Generation toy company business plan to increase its market and product ranges significantly. The following plan details the new card ideas and outlines the manner in which they will be introduced.


To develop, manufacture, and market high quality products for children that are enjoyable for the child, have educational benefits for the child, and are a good value for the purchaser. Toys for a New Generation Inc. However, our toy company business plan ubsiness has exhausted funds compamy these sources. Since 15 products are toy company business plan developed and being sold, we feel confident enough in our products and concepts to look for outside sources.

This plan has been written to summarize our history and to state our goals and plans to achieve them. People buying items for children want value for their business research analyst resume. They want products that are both enjoyable to children comany worthwhile.

Toys for a New Generation is committed to supplying products that fulfill these requirements. We currently have 15 products that are being sold nationwide.

Business Plan: Toy Niche

These have been introduced in phases. Phase I Box O' Cards, toy company business plan a line of kits that include everything children need to make their own greeting cards - pictures to color, envelopes, colored pencils, a pencil sharpener, and stickers in a plastic travel case: We currently have seven kits in this line.

toy company business plan

Phase II products, Card Facts, are a set of collector cards rather than greeting cards. The front of each card has a picture to color while the back has six questions about that subject. The answers are in small print, upside-down.

Plan Outline:

Once the child has colored the picture and mastered their facts, they then affix their "I Know My Facts" blue ribbon sticker. We have eight sets of cards, including a custom product.

toy company business plan

Many more sets of cards are planned on various subjects. There are also many opportunities to customize sets for tourist attractions and market them as the "ideal souvenir. The products need to be designed to appeal toy company business plan children between the ages of four and ten.

toy company business plan

However, the actual purchasing will be done by adults, so they must be presented in a manner that conveys value to the adult.

A network of manufacturer's representatives is toy company business plan established, and home office sales efforts concentrate on identified bhsiness markets. Current plans target the continental United States, but international opportunities are being evaluated as they are received. Currently, we have been approached about a possible licensing arrangement for Europe, and inquiries have been received from distributors in Canada, Mexico, and Australia.

Executive Summary

In May,the business was toy company business plan in the State essayedge sample essays Delaware. The daily operation is managed by a supervisor with an educational background in marketing, including a Bachelor of Business Administration degree from Boston University and graduate work on the MBA program at the University of Connecticut.

toy company business plan

Her work experience includes 18 years of commercial and industrial marketing and one and a half years as a Project Manager. Additional office busoness sales support personnel are used on a part-time basis as needed.]